Marc Jacobs

SS STUDIO was tasked with creatively producing the PR launch for Daisy Wild, the latest fragrance in the iconic Daisy Marc Jacobs collection. The challenge was to embody the concepts of "Bold. Feminine. Fearless." while creating an event that highlighted the fresh, wildflower essence of the fragrance and maintained the brand's sophistication.

The goal was to design an immersive launch event that communicated the adventurous, nature-inspired spirit of Daisy Wild. SS STUDIO aimed to captivate the audience, reinforce the Marc Jacobs brand identity, and drive interest and sales for the new fragrance.

SS STUDIO delivered an unforgettable outdoor-themed launch event that perfectly captured the essence of Daisy Wild. The creative direction featured stunning visuals and interactive experiences, receiving widespread acclaim and boosting interest in the fragrance. The campaign effectively positioned Daisy Wild as a must-have for those who are bold and fearless.